Trade websites for Burlington: quick, plain and built to be called

What this service is

We plan, write and build websites for trades and home-service businesses, or improve the site you already have. Every page is written to answer a specific buyer's question, and every screen shows how to call, text or email you.

We aren't a contractor, and the site won't say or imply that we do your work. It presents your business, your licences and your crews, accurately.

Who it's for

This service suits Burlington trades whose current site:

• takes more than a few seconds to load on a phone;
• has one "Services" page listing everything instead of separate pages per service;
• shows stock photos rather than your own work;
• can't be updated without calling a developer;
• gets visitors from Google but few calls.

If your site already loads quickly and converts well, we'd rather improve the parts that are weak than rebuild it.

What's included

1. Structure: a home page, one page per main service, an about page with your story and licences, a service-area page for the Burlington districts and Halton towns you actually serve, and a contact page.
2. Writing: plain, specific copy that answers price, timing and "do you come to my area?" questions. We interview you rather than handing you a blank form.
3. Proof: photos of your own jobs, your real reviews linked from Google, and licence or registration details where they apply.
4. Contact everywhere: call, text and email options on every page, with a sticky bar on phones.
5. Speed and basics: a light build that works on older phones, clean page titles and descriptions, and correct business details.
6. Tracking: so you can see which pages lead to calls. See the local SEO page for how this connects to your Google profile.

Show your licences, and know the advertising rules

In Ontario, some trades have rules about who may advertise their work. For example, the Electrical Safety Authority says that only licensed electrical contractors may advertise electrical work for others, and fuels work falls under TSSA registration. We'll display the details you hold clearly. What your business is permitted to do is a question for the regulator; we summarise and link to their pages, but we don't give compliance advice.

Timeline

The biggest delay is usually photos and approvals. A one-hour photo walk around a few finished jobs saves weeks.

How results are measured

We compare the 90 days before and after launch on:

• calls, texts and emails from the site;
• the share of visitors who contact you;
• which service pages bring enquiries;
• load time on a mid-range phone.

Mistakes to avoid

• Hiding the phone number in a menu or at the bottom of the page.
• One page for every service. Someone searching for "sump pump replacement Burlington" wants that page, not a list.
• Listing towns you rarely serve. It sets up calls you'll turn down. Be honest about your area; see our areas page for how we think about Burlington's districts.
• Launching without redirects. Old pages that rank should point to their new versions, or you lose what they've earned.

What we need from you

A website reflects the business behind it, so a few things only you can provide: a list of the services you most want to sell, the Burlington districts and Halton towns you'll travel to, your licence or registration numbers where they apply, and a set of honest photos. We handle the writing, structure and build, and we'll ask short questions along the way rather than long ones.

Pricing for builds is tied to the plans on the pricing page. To get a frank review of your current site, call, text or email us with the address.