What marketing costs for a Burlington trade, and how to pick a plan

The three plans

Terms on every plan: no long-term contract, cancellation with 30 days' notice, and a discount for an annual commitment. Eligible trades businesses get a free 30-minute initial consultation, separate from paid plans.

What drives the cost for a Burlington trade

The plan fee is only part of what you'll spend on marketing. Four things decide the total:

1. How many services you run at once. Local SEO alone needs less work than local SEO plus paid search plus a new website.
2. How many towns you target. Burlington alone is one set of pages and campaigns. Adding Oakville or Hamilton adds pages, reviews and a separate campaign, as described on the expansion page.
3. Your ad budget. This goes to Google and depends on your ceiling per enquiry and how many jobs you can take.
4. The state of your website. A sound site can be improved; a slow or outdated one may need rebuilding, which the Elite and Enterprise plans make cheaper.

A worked example

Suppose you run a four-person crew in Burlington with an average job of $1,100, a 42% gross margin and a 35% close rate on enquiries.

• Margin per job: about $462.
• Break-even cost per enquiry: about $462 × 0.35 ≈ $162.
• If you can take eight more jobs a month, you need about 23 enquiries.
• At an average of $90 per paid enquiry, ads would cost about $2,070 a month.

Add the Growth plan fee and your monthly marketing spend is around $4,070 plus HST, for eight extra jobs worth roughly $3,700 in margin. That doesn't pay in month one. It starts to pay as organic visibility and reviews bring enquiries that cost nothing per click, and as repeat customers return. This is why we encourage owners to judge marketing over six to twelve months. The first-year budget guide walks through the same sum in more detail.

How to choose a plan

• Growth suits an established Burlington trade that needs a better profile, website basics and a focused campaign in one or two service lines.
• Elite suits a company running several services, or adding a Halton town, that also needs a new or better website.
• Enterprise suits larger operations with several crews or locations that want a dedicated team and priority support.

If you're unsure, start smaller. Month-to-month terms mean you can move up when the numbers show it's worth it, and you can see what's included in each service on the services page.

What you own

Whatever plan you pick, your website, domain, Google Business Profile, ad account and content belong to your business. If you leave, you keep all of it, with access handed back in full.

Questions about money we hear often

• "Can I pay only when I get leads?" Our plans are fixed monthly fees. We don't sell leads, and we don't charge per lead.
• "Can I pause in winter?" You can cancel with 30 days' notice. For seasonal trades, we usually recommend scaling ad spend down rather than stopping the plan, so your rankings and reviews keep building.
• "Is there a setup fee?" Ask us about your situation; we'll put any one-off costs in writing before you commit.

For a figure that fits your trade, call, text or email us with your average job value and the areas you serve. The FAQ answers more questions about contracts and ownership.