Reviews and repeat work: making every finished Burlington job count twice

What this service is

We design and set up a simple follow-up system for finished jobs: asking for a review, replying to every review, and staying in touch with past customers in ways they've agreed to. We write the messages, set up the tools you already use, and train whoever runs your office.

We don't post reviews for you, write them, or buy them. Every review must come from a real customer.

Who it's for

It suits Burlington trades that:

• finish plenty of jobs but have few recent reviews;
• rely mostly on first-time customers;
• do work that naturally repeats, such as maintenance, seasonal servicing, inspections or follow-up projects;
• want referrals from neighbours rather than paying for every new enquiry.

Stay within the rules

Two sets of rules shape this work, and we build the routine around both:

• Google's review policies. Google's user-contributed content policy prohibits fake engagement, including incentives for reviews and selectively asking only happy customers. Breaking it can cost you reviews or more.
• Canada's anti-spam legislation. Commercial texts and emails fall under CASL, and businesses are expected to have consent before sending them. We record each customer's choice and follow it; for the detail that applies to your business, read the federal guidance or ask a lawyer.

What's included

1. The ask: a short message, sent soon after the job, with a direct link to your Google review form. We write two or three versions for different job types.
2. The reply routine: templates for thanking customers and for answering criticism calmly and briefly, without arguing in public.
3. Past-customer list: a tidy list built from your invoices, noting the job, date and consent status.
4. Seasonal reminders: for customers who agreed to hear from you, a few well-timed messages a year tied to the work they had done.
5. Referral habit: a simple way for happy customers to pass your details to a neighbour, such as a leave-behind card with your number.
6. Monthly check: reviews received, reply rate and repeat jobs booked.

Timeline

• Weeks 1–2: messages written, review link set up, past-customer list cleaned.
• Weeks 3–4: office trained, routine running on new jobs.
• Months 2–6: seasonal reminders start for consented customers; we adjust timing and wording based on response.

How results are measured

• new Google reviews per month, and the share of finished jobs that led to one;
• your reply rate and average reply time;
• repeat and referral jobs booked, tagged in your job list;
• revenue from returning customers, compared with the same months last year.

Reviews also feed your map visibility, which is covered on the local SEO page.

Mistakes to avoid

• Asking weeks later. Ask within a day or two, while the job is fresh.
• Arguing with a bad review. A short, calm reply that offers to fix things does more for the next reader than winning the argument.
• Blasting the whole list. Messages to people who never agreed to hear from you can break the law and damage goodwill.
• Forgetting the office. The routine only works if someone owns it. We keep it short enough that they will.

A note for owners who dislike asking: most customers are glad to help when the request is short, polite and comes right after a job they were happy with. The routine takes the awkwardness out of it, because the message is the same every time.

This service is often bundled into a monthly plan; see the pricing page. To set it up, call, text or email us and tell us roughly how many jobs you finish each month.